The Great Gatsby By F. Scott Fitzgerald - 1646 Words

Confrontations are nearly impossible to avoid. As one goes through the journey of life, ideas often conflict. When ideas conflict they need to be resolved, and this is what often leads to confrontation. As defined in the Merriam-Webster dictionary, confrontation is the clashing of forces or ideas. To confront someone is to accuse them of having a different idea, or doing something directly opposed to you. In the Plaza Hotel scene within his novel, The Great Gatsby, F. Scott Fitzgerald uses the power of confrontation as the climax of his scene with the quote, â€Å"What kind of a row are you trying to cause in my house anyhow?†(129). This is the key question. At this point in the novel Tom Buchannan has just become aware that his wife, Daisy, is in love with Jay Gatsby. Every previous event in the chapter has been leading up to this confrontation; this question. By pinning the â€Å"row† on Gatsby, Fitzgerald creates an accusatory tone in Tom. The phrase â€Å"in my ho use†, implies Gatsby is a home-wrecker. When looked at alone, this innocent question seems as though Tom has been completely wronged by Gatsby, and has every right to directly accuse Jay of is seemingly repugnant actions. But, it is due to Fitzgerald’s context and story line that this accusation of Gatsby is easily viewed as an attack. In The Great Gatsby, F. Scott Fitzgerald is continuously using literary devices to imply that the climax of this scene is this confrontation in the context surrounding it and in doing so isShow MoreRelatedThe Great Gatsby by F. Scott Fitzgerald1393 Words   |  6 PagesF. Scott Fitzgerald was the model of the American image in the nineteen twenties. He had wealth, fame, a beautiful wife, and an adorable daughter; all seemed perfect. Beneath the gilded faà §ade, however, was an author who struggled with domestic and physical difficulties that plagued his personal life and career throughout its short span. This author helped to launch the theme that is so prevalent in his work; the human instinct to yearn for more, into the forefront of American literature, where itRead MoreThe Great Gatsby By F. Scott Fitzgerald1343 Words   |  6 PagesHonors English 10 Shugart 18 Decemeber 2014 The Great Gatsby F. Scott Fitzgerald s 1925 novel The Great Gatsby is a tragic love story, a mystery, and a social commentary on American life. The Great Gatsby is about the lives of four wealthy characters observed by the narrator, Nick Carroway. Throughout the novel a mysterious man named Jay Gatsby throws immaculate parties every Saturday night in hope to impress his lost lover, Daisy Buchanan. Gatsby lives in a mansion on West Egg across from DaisyRead MoreThe Great Gatsby By F. Scott Fitzgerald1155 Words   |  5 PagesThe Great Gatsby The Jazz Age was an era where everything and anything seemed possible. It started with the beginning of a new age with America coming out of World War I as the most powerful nation in the world (Novel reflections on, 2007). As a result, the nation soon faced a culture-shock of material prosperity during the 1920’s. Also known as the â€Å"roaring twenties†, it was a time where life consisted of prodigality and extravagant parties. Writing based on his personal experiences, author F. ScottRead MoreThe Great Gatsby By F. Scott Fitzgerald1166 Words   |  5 Pagesin the Haze F. Scott Fitzgerald lived in a time that was characterized by an unbelievable lack of substance. After the tragedy and horrors of WWI, people were focused on anything that they could that would distract from the emptiness that had swallowed them. Tangible greed tied with extreme materialism left many, by the end of this time period, disenchanted. The usage of the literary theories of both Biographical and Historical lenses provide a unique interpretation of the Great Gatsby centered aroundRead MoreThe Great Gatsby by F. Scott Fitzgerald845 Words   |  3 PagesIn F. Scott Fitzgerald’s novel, The Great Gatsby, colors represent a variety of symbols that relate back to the American Dream. The dream of being pure, innocent and perfect is frequently associated with the reality of corruption, violence, and affairs. Gatsby’s desire for achieving the American Dream is sought for through corruption (Schneider). The American Dream in the 1920s was perceived as a desire of w ealth and social standings. Social class is represented through the East Egg, the WestRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay970 Words   |  4 Pagesrespecting and valuing Fitzgerald work in the twenty-first century? Fitzgerald had a hard time to profiting from his writing, but he was not successful after his first novel. There are three major point of this essay are: the background history of Fitzgerald life, the comparisons between Fitzgerald and the Gatsby from his number one book in America The Great Gatsby, and the Fitzgerald got influences of behind the writing and being a writer. From childhood to adulthood, Fitzgerald faced many good andRead MoreThe Great Gatsby By F. Scott Fitzgerald2099 Words   |  9 Pagesauthor to mirror his life in his book. In his previous novels F. Scott Fitzgerald drew from his life experiences. He said that his next novel, The Great Gatsby, would be different. He said, â€Å"In my new novel I’m thrown directly on purely creative work† (F. Scott Fitzgerald). He did not realize or did not want it to appear that he was taking his own story and intertwining it within his new novel. In The Great Gatsby, by F. Scott Fitzgerald, he imitates his lifestyle through the Buchanan family to demonstrateRead MoreThe Great Gatsby By F. Scott Fitzgerald1607 Words   |  7 Pages The Great Gatsby is an American novel written in 1925 by F. Scott Fitzgerald. One of the themes of the book is the American Dream. The American Dream is an idea in which Americans believe through hard work they can achieve success and prosperity in the free world. In F. Scott Fitzgerald s novel, The Great Gatsby, the American Dream leads to popularity, extreme jealousy and false happiness. Jay Gatsby’s recent fortune and wealthiness helped him earn a high social position and become one of the mostRead MoreThe Great Gatsby By F. Scott Fitzgerald1592 Words   |  7 PagesMcGowan English 11A, Period 4 9 January 2014 The Great Gatsby Individuals who approach life with an optimistic mindset generally have their goals established as their main priority. Driven by ambition, they are determined to fulfill their desires; without reluctance. These strong-minded individuals refuse to be influenced by negative reinforcements, and rely on hope in order to achieve their dreams. As a man of persistence, the wealthy Jay Gatsby continuously strives to reclaim the love of hisRead MoreThe Great Gatsby By F. Scott Fitzgerald1646 Words   |  7 PagesThe 1920s witnessed the death of the American Dream, a message immortalized in F. Scott Fitzgerald’s The Great Gatsby. Initially, the American Dream represented the outcome of American ideals, that everyone has the freedom and opportunity to achieve their dreams provided they perform honest hard work. During the 1920s, the United States experienced massive economic prosperity making the American Dream seem alive and strong. However, in Fitzgerald’s eyes, the new Am erican culture build around that The Great Gatsby By F. Scott Fitzgerald - 1646 Words The 1920s witnessed the death of the American Dream, a message immortalized in F. Scott Fitzgerald’s The Great Gatsby. Initially, the American Dream represented the outcome of American ideals, that everyone has the freedom and opportunity to achieve their dreams provided they perform honest hard work. During the 1920s, the United States experienced massive economic prosperity making the American Dream seem alive and strong. However, in Fitzgerald’s eyes, the new American culture build around that massive prosperity corrupted and destroyed the American Dream in a time of great indulgence due to great prosperity. To that extent, The Great Gatsby employs setting and character development to define the American Dream, condemn its bastardization, and depict its demise during the Jazz Age. Through Gatsby, Fitzgerald both defines the American Dream and depicts its corruption. Gatsby started out as James Gatz, a â€Å"penniless young man without a past† (Fitzgerald, 149). He grew up extremely poor, having to work various jobs, some degrading and humiliating, in order to survive. However, in the true spirit of the American Dream, he used the opportunities presented to him to make himself a rich man. Through bootlegging, Gatsby earned a fortune that allowed him a â€Å"mansion† (5), a â€Å"yellow† â€Å"Rolls-Royce,† and extravagant parties (39). However, despite depicting Gatsby as a truer form of the American Dream, Fitzgerald still depicts the corruption behind his version. Gatsby’s fortuneShow MoreRelatedThe Great Gatsby by F. Scott Fitzgerald1393 Words   |  6 PagesF. Scott Fitzgerald was the model of the American image in the nineteen twenties. He had wealth, fame, a beautiful wife, and an adorable daughter; all seemed perfect. Beneath the gilded faà §ade, however, was an author who struggled with domestic and physical difficulties that plagued his personal life and career throughout its short span. This author helped to launch the theme that is so prevalent in his work; the human instinct to yearn for more, into the forefront of American literature, where itRead MoreThe Great Gatsby By F. Scott Fitzgerald1343 Words   |  6 PagesHonors English 10 Shugart 18 Decemeber 2014 The Great Gatsby F. Scott Fitzgerald s 1925 novel The Great Gatsby is a tragic love story, a mystery, and a social commentary on American life. The Great Gatsby is about the lives of four wealthy characters observed by the narrator, Nick Carroway. Throughout the novel a mysterious man named Jay Gatsby throws immaculate parties every Saturday night in hope to impress his lost lover, Daisy Buchanan. Gatsby lives in a mansion on West Egg across from DaisyRead MoreThe Great Gatsby By F. Scott Fitzgerald1155 Words   |  5 PagesThe Great Gatsby The Jazz Age was an era where everything and anything seemed possible. It started with the beginning of a new age with America coming out of World War I as the most powerful nation in the world (Novel reflections on, 2007). As a result, the nation soon faced a culture-shock of material prosperity during the 1920’s. Also known as the â€Å"roaring twenties†, it was a time where life consisted of prodigality and extravagant parties. Writing based on his personal experiences, author F. ScottRead MoreThe Great Gatsby By F. Scott Fitzgerald1166 Words   |  5 Pagesin the Haze F. Scott Fitzgerald lived in a time that was characterized by an unbelievable lack of substance. After the tragedy and horrors of WWI, people were focused on anything that they could that would distract from the emptiness that had swallowed them. Tangible greed tied with extreme materialism left many, by the end of this time period, disenchanted. The usage of the literary theories of both Biographical and Historical lenses provide a unique interpretation of the Great Gatsby centered aroundRead MoreThe Great Gatsby by F. Scott Fitzgerald845 Words   |  3 PagesIn F. Scott Fitzgerald’s novel, The Great Gatsby, colors represent a variety of symbols that relate back to the American Dream. The dream of being pure, innocent and perfect is frequently associated with the reality of corruption, violence, and affairs. Gatsby’s desire for achieving the American Dream is sought for through corruption (Schneider). The American Dream in the 1920s was perceived as a desire of w ealth and social standings. Social class is represented through the East Egg, the WestRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay970 Words   |  4 Pagesrespecting and valuing Fitzgerald work in the twenty-first century? Fitzgerald had a hard time to profiting from his writing, but he was not successful after his first novel. There are three major point of this essay are: the background history of Fitzgerald life, the comparisons between Fitzgerald and the Gatsby from his number one book in America The Great Gatsby, and the Fitzgerald got influences of behind the writing and being a writer. From childhood to adulthood, Fitzgerald faced many good andRead MoreThe Great Gatsby By F. Scott Fitzgerald2099 Words   |  9 Pagesauthor to mirror his life in his book. In his previous novels F. Scott Fitzgerald drew from his life experiences. He said that his next novel, The Great Gatsby, would be different. He said, â€Å"In my new novel I’m thrown directly on purely creative work† (F. Scott Fitzgerald). He did not realize or did not want it to appear that he was taking his own story and intertwining it within his new novel. In The Great Gatsby, by F. Scott Fitzgerald, he imitates his lifestyle through the Buchanan family to demonstrateRead MoreThe Great Gatsby By F. Scott Fitzgerald1607 Words   |  7 Pages The Great Gatsby is an American novel written in 1925 by F. Scott Fitzgerald. One of the themes of the book is the American Dream. The American Dream is an idea in which Americans believe through hard work they can achieve success and prosperity in the free world. In F. Scott Fitzgerald s novel, The Great Gatsby, the American Dream leads to popularity, extreme jealousy and false happiness. Jay Gatsby’s recent fortune and wealthiness helped him earn a high social position and become one of the mostRead MoreThe Great Gatsby By F. Scott Fitzgerald1592 Words   |  7 PagesMcGowan English 11A, Period 4 9 January 2014 The Great Gatsby Individuals who approach life with an optimistic mindset generally have their goals established as their main priority. Driven by ambition, they are determined to fulfill their desires; without reluctance. These strong-minded individuals refuse to be influenced by negative reinforcements, and rely on hope in order to achieve their dreams. As a man of persistence, the wealthy Jay Gatsby continuously strives to reclaim the love of hisRead MoreThe Great Gatsby By F. Scott Fitzgerald992 Words   |  4 PagesThe Jazz Age was a period of great economic, social, and political change happening in the 1920’s. The Great Gatsby by F. Scott Fitzgerald, however, sees in this a time of boundaryless death, and urban decimation. The Great Gatsby is modeled towards the death of the American dream during the 1920’s. Based on the happening of the 1920’s, this model is certainly reasonable. F. Scott Fitzgerald and The Great Gatsby use the motifs of materialism, carelessness, an d decay seen in the 1920’s in order to

Why College Is Becoming A Goal - 2383 Words

When it comes to college, it is becoming increasingly clear that a college degree alone does not guarantee a job. As a college student, I see many students doing the bare minimum amount of work to pass a course due to the belief that a degree will get them a job upon graduation. The problem with this philosophy is that college is becoming a goal for more and more high school students and going to college after high school is becoming the norm. This increase in students means greater competition upon graduation and so achieving the bare minimum for graduation no longer suffices. The students involved in extracurricular activities and the ones that pull off the best grade point averages (GPA) are the ones most likely to succeed, but even†¦show more content†¦The point of a class is to teach skills that can be used in future classes or translated into everyday life. As a professor of mine once told me, he has the most respect for students who take notes in class and then review them for about ten minutes later that day to make sure they understand them and do not have any questions because those are the students who only have to review for a short while before a test since they have already learned the material. In this lies my first piece of advice. Take the time to do the readings assigned and really work through them to ensure the material is understood. Underline and write ideas in the margins of textbooks, take clear and concise notes, and do practice problems because these activities result in enormous benefits. Personally, I have read through material only to have to reread it because I realized I could not remember or understand what I had read. This is only a waste of time and it does not help get one through a course. Additionally, I was able to give the piece of advice from my professor because I have taken the time to get to know my professors. The beauty of a small school is that a student can talk to a professor individually. Even if it is j ust a regular conversation, taking the time to get to know professors shows that a student is interested in learning and it makes it easier to receive attention outside ofShow MoreRelatedShould Attending An Online University Be A Medical And Health Service Manager?1487 Words   |  6 Pagesa sister, a friend, a student, a wife, and a mother. I am still all those things, but now I add that I am a college student again. I know that many of us decided to attend Kaplan University because we have many roles. Some of us have jobs and kids; this is why attending an online university may satisfy our needs for flexibility to obtain a college degree. The reason why I am in college again, is because I want to become a Medical and Health Service Manager. In this paper I want to go over, whatRead MoreMy Goal Of Becoming An Accountant876 Words   |  4 Pagessucceeding. The steps to achieve my goal of becoming an accountant are to first apply to the Coles College of Business, then getting an internship or co-op, and finally receiving my accounting degree from Coles College of Business. Applying for Coles College of Business is the first step in achieving my goals. I need to first finish my two year of general education, and I need to have an adjusted GPA of 3.0 or higher to be accepted. Once accepted into Coles College of Business, I would like to majorRead MoreLife Goals Essay616 Words   |  3 Pageswill see farther.† I strongly believe that if one plans on achieving his aspirations, setting goals is a very important step. Having goals not only gives you a clear focus on things,but it also helps you to organize your plans by allowing you to give yourself time limits and boundaries. That is why I try to set goals for myself routinely, whether it is just for one day, or for the rest of my life. One goal that I work hard at daily is to do well in high school. I try to involve myself in any activityRead MorePersonal Goals Assignment713 Words   |  3 Pages Educational, Career, and Personal Goals Assignment Goal setting has always been an important factor in my life, because of that I have accomplished things that I am very proud of. Without goals it would make it very hard to succeed in life because there is nothing to work hard for. Goal setting is a constant reminder of the things that are important to you. It gives me the motivation to work hard every day so that I can achieve my goals. Goals are what keeps each of us different. ThroughoutRead MoreWhy College Education Is Important to Me698 Words   |  3 Pagesâ€Å"Why college education is important to me†. By Janelle D. Crichlow EN110 Achieving Academic Excellence Ashworth College A college degree is important for a variety of reasons for both the young and the old, namely to develop or improve one’s trade skills, to experience different cultures and to increase one’s educational background in order to attain a higher paying job. For me, a college degree is important because it will help me to attain the educational background I need to make myselfRead MoreIntro to Sociology1018 Words   |  5 Pages1a. Define routinization: †¢ Routinization is the way people go about doing something. It’s a method to organize chaos and when practiced it accomplishes the goal quickly and effectively. There are different methods used, but ultimately routinization produces the desired result. 1b. Strategies in the ER: †¢ In the essay by Chambliss’ essay, â€Å"Just Another Routine Emergency†, we learn of the best strategies that are used in the ER’s across the USA to routinize chaos. One of the main strategiesRead MorePaper766 Words   |  4 Pagesâ€Å"Why are you in College?† Ever since I started to seriously think about my future, I had aspirations of getting a degree and becoming a professional. Specific careers have changed constantly, ranging from becoming a teacher to an engineer. As I got older, I began to assess my strengths and weaknesses as well as my likes and dislikes. I know a college education is essential in today’s economy and society. Doors are opened to those with college degrees and a better lifestyle is guaranteed. A collegeRead MoreAnalytical Summary : How Helicopter Parents Are Ruining College Students873 Words   |  4 PagesAnalytical Summary: â€Å"How helicopter parents are ruining college students† In Amy Joyce’s On Parenting article, â€Å"How helicopter parents are ruining college students† posted on September 2, 2014, Joyce addresses the issue with parents who controls their college student’s life to the public. Amy’s exigence is from an article recently published in the journal Education + Training found that there is an important line to draw between parental involvement and over-parenting. Joyce got information fromRead MoreSample Resume : Dental Hygienist Essay1212 Words   |  5 PagesIntroduction: After INRW I plan to finish college and become a Dental Hygienist. I’ve wanted to become a Dental Hygienist since I was in the 7th grade. When people think of a Dental Hygienist they think about cleaning teeth but, that’s not all they do. I can remember in school my friends saying â€Å"I hate going to the Dentist.† I always loved going to the dentist and getting my teeth cleaned, therefore I chose this career. As a Dental Hygienist, I will be able to teach people the importance of cleanRead MoreMy Goals For A Teacher And Coach943 Words   |  4 Pagessince I was young, I have always worked hard to get what I want. The hard work that I have put in, has helped me in the classroom and in life. I have set high goals for my education throughout high school and want to carry these goals into college. With my work ethic and determination, I know I will be able to attain my goals. During college, I plan to study secondary education with a focus on mathematics and minor in coaching. Up until last spring, I did not know what I wanted to do after high school

Socrates as “Eros” Free Essays

Esther Rodulfa PHL-1010H-LD01 09/18/12 Socrates as eros? Truly, love takes on many different forms. Love, for many centuries, has been given many different names. It also serves different functions. We will write a custom essay sample on Socrates as â€Å"Eros† or any similar topic only for you Order Now To distinguish a specific type of love, one of them is called eros. How love as eros can be defined is based upon the utilization of a specific writer’s perspective. Numerous published written works may account for the definition of eros. In this Essay, Plato’s perception of love as eros will be described. Furthermore, how and why Socrates, of â€Å"The Apology† by Plato, embodies Plato’s definition of eros will be shown. This embodiment will be based off Plato’s eros as poor being, eros as an intermediary between God and men, and eros as resemblance of the â€Å"god of Plenty†, eros’ father (Needleman 15 – 17). According to Plato’s â€Å"Symposium†, eros has always been in need or poor (Needleman 16). Socrates embodiment of this description of eros can be seen in Plato’s â€Å"The Apology†, where Socrates â€Å"remain in infinite poverty† (Plato 509) as a result of his commitment to his god through convicting Athenians of the condition of their souls and lives. Most of his time, Socrates converses with people and asks them questions pertaining their lifestyle. Due to this he does not have enough time to make earnings for himself. In return, some of his listeners put in time to hear him out and take on his advices (Plato 509). This even more takes time off from Socrates. Although others perceive this as Socrates teaching the Athenians with a charge, not one witness testified of Socrates’ activity of charging fees from anyone (Plato 519), which proves his disinterest in obtaining monetary wealth that contributes to his impoverishment. It can be suggested that Socrates does not spend great deal of time in obtaining monetary wealth or pleasure (Plato 519) due to this commitment. He places more priority on his care for Athenians than tending for his own health. His full dedication and sacrifice for others’ good sake contribute to his condition of being poor. Other than this, after Socrates was charged guilty, he had to offer an alternative penalty for himself. However, he said â€Å"I have no money to pay† (Plato 526) if ever his alternative penalty was to pay a fine. It can be implied from this Socrates’ deep poverty condition due to his inability to pay his freedom from the unjust guilty charges pressed against him. Since the death punishment upon him is too great, Socrates would need so much money to annul this punishment; but as he said, he does not have any means of doing so due to his poverty. Another definition of eros, as Plato defines it, is an intermediary between God and men. By intermediary, it means that eros â€Å"interprets†¦between gods and men† (Needleman 15). He also delivers â€Å"to men the commands of the gods† (Needleman 15). Thus he brings connection between god and men. Socrates in â€Å"The Apology† embodies these characteristics in few ways. During Socrates trial, he admits that he has been â€Å"commanded by god† (Plato 521) to rebuke the Athenians of their foolish ways and reach an epiphany of their lives wasted on money and fulfilling selfish evil desires. He also says that he occasionally receives â€Å"signal from God† (Plato 529) whenever a wrong impulse is about move him. Since all he desires is fulfilling the right and just actions, he fully depends on the divine voice he claims to hear so the message of god will definitely reach the Athenians. In doing so, he will accomplish the god’s commanded upon him. However, it seems that the Athenians do not desire moral living as commanded by the god Socrates’ follows. Nevertheless, Socrates stays on his task and does not give into discouragement as he serves his intermediary role. Moreover, Socrates emphasizes to the Athenians that â€Å"I am really the one given to you by God† (Plato 519). How he affirmed this is through his denial of self; denial of own pleasures, denial of health, and denial of own interest throughout his life for the sake of the Athenians virtue. Doubtlessly, denying or depriving self of fulfilling own selfish desires is difficult as human live for own selfish ends. Also, these selfish desires seems built-in to humans. Humans have natural tendencies to act according to what he or she desires, in spite of it being selfish and sometimes evil. In the Athenian society, which Socrates describes as a â€Å"big thoroughbred horse† (Plato 518) due to its riches, wealth, and greatness, it can be inferred that some of its citizens posses this riches and wealth, and for those who do not may have great desires for earning such wealth and power to, again, meet own selfish ends. However, Socrates differs from this in this that he never craved for wealth and richness, which makes him extraordinary and approve his claim as sent by the god to the Athenians. And, this confirms he embodies eros as the intermediary between god and men. Moreover, Plato also defines eros through eros’ inheritance of his father’s, god of plenty, characteristics (Needleman 16). These characteristics include eros being bold, being â€Å"terrible as an enchanter†, who interlace interest or curiosity, â€Å"keen in pursuit of wisdom†, and a â€Å"philosopher at all times† (Needleman 16). Socrates in â€Å"The Apology† displays these characteristics in many ways. Socrates’ boldness emanated from his audacious and specific address towards the Athenian citizens and officials. He sought out other well known citizens of great power and are known to have â€Å"highest reputation† (Plato 508) and cross-examined them to measure their wisdom. In particular, he approached poets and concluded that â€Å"no wisdom enabled them to compose† (Plato 508) and they resemble diviners and oracles by not â€Å"understanding anything of what they say† (Plato 508). As a poet whose passion is literature and is known for eloquence, creativity, and gift of poetic thoughts, for Socrates to make a claim of a poet’s void composition renders great offense on the poet’s part, and all the more proves Socrates’ boldness. Moreover, Socrates claims he cannot be damaged by either Meletos or Anytos’ proposed death punishment to Socrates for he thought â€Å"the eternal law forbids a better man to be hurt by worse† (Plato 518). By this, he referred the better man as himself and the worse as either Meletos or Anytos. Apparently, these men have some power as they represent those people who may have been offended by Socrates. Yet Socrates boldly acknowledges them as worse than himself. Other than this, Socrates honestly claims that he exposes and hinders â€Å"the many unjust and illegal doings† (Plato 519) of the Athenian state. Certainly, the Athenians would totally dislike Socrates for admitting these deeds of his yet he carelessly and publicly declares this during the trial. Beside this, Socrates fully declares that the Athens’ lives are wrong (Plato 528) and ending his life would not stop any reproach to come upon them. His confidence on this matter can also stir up more irritation among the crowd but he still bravely announced this. From each examples Socrates gave during his trial, he was aware of the risks yet due to his audacity, he was able to get across his message to the Athenians. Other than his boldness, Socrates also embodies eros as someone who is â€Å"terrible as an enchanter† and who interlace the curiosity and interest of his audience (Needleman 16). He achieves this through his talent of clever wordings and phrases to connect to and capture attention of the Athenians. Socrates often used phrases such as â€Å"I beg and pray you most earnestly† (Plato 503), â€Å"I appeal to most of you to bear me out† (Plato 505), â€Å"don’t make an uproar, gentlemen, remain quiet as I begged you, hear me without uproar at what I have to say† (Plato 507) and many others. Through these, he can captivate their attention and hinder a possible uproar among them so he can clearly deliver his message to them. For a crowd of 501 people, it will be difficult to counteract uproar if it arises. But it turns out that Socrates had the situation under control while he delivered his speech on his trial day. This reflects his strong enchanting abilities, just like eros. Socrates also has a talent of stirring up interest of those that he speaks to. Although some citizens of Athens have been offended by Socrates’ conviction, some of them were actually â€Å"delighted to hear people being cross-examined† (Plato 509) and that some of them chose to imitate Socrates’ ways of making people, who thinks they have wisdom, realize that they have no wisdom at all. Furthermore, Socrates embodies eros through their resemblance in â€Å"keen pursuit of wisdom† and being a â€Å"philosopher at all times† (Needleman 16). As he was going about cross-examining people, he â€Å"approached the craftsmen† (Plato 508). He has no knowledge of being crafty. But since he loves gaining knowledge, whatever it may be, he continued his talk with them since he knew he would learn something that has â€Å"much of real value† (Plato 508). Going further his trial, Socrates assures the citizens that he will â€Å"never cease being a philosopher† (Plato 517) and that he will continue giving advice and cross-examining and testing those who think they possess wisdom. Even if this costs him his life on the line, Socrates will insist in doing these to anyone he comes across with. After the jury finally approves his death punishment, Socrates found the decision favorable because he will have the hance to cross-examine and investigate those who have deceased, including Troy, Odysseus, and Sisyphos, of whether they are wise or not (Plato 530). Socrates perceives this as his â€Å"infinity of happiness† (Plato 530) if he does meet these great men and other numerous men and women because in the second life, he believes he will gain imm ortality, and he can infinitely live as a philosopher there. Surely, Socrates has strong desires for gaining knowledge and for living all his life as a philosopher. In conclusion, although there are many ways in which love can be defined, Plato’s definition of eros has been utilized. The definition for this eros love refers to eros being a poor being, eros being the mediator between god and men, and eros being a resemblance of the god of Plenty’s characteristics. In analyzing Socrates of â€Å"The Apology†, we can see how he embodies Plato’s definition of eros and the reasons for this embodiment in many ways. Definitely, Socrates’ personify eros of Plato. Works Cited Page Needleman, Jacob. The Heart of Philosophy. 1st ed. New York: Tarcher/Penguin, 2003. 15-17. Print. Plato, . â€Å"The Apology. † Trans. W. H. D. Rouse  Great Dialogues Of Plato. New York: Signet Classics, 2008. 502-531. Print. How to cite Socrates as â€Å"Eros†, Papers

Competition And Business On Organizations -Myassignmenrthelp.Com

Question: Discuss About The Competition And Business On Organizations? Answer: Introduction Nestle is a Swiss transnational company with its headquarters in Vevey, Vaud, Switzerland. Nestle deals in food and drinks industry and is one of the biggest in the world. Owning more than 2000 brands in 191 countries the company is employing more than 33,000+ employees. Nestle came in 1905 when Anglo-Swiss Milk Company and Farine Lactee Henri Nestle merged. During the First and Second World War, the company grew significantly expanding in other areas apart from initial offerings in condensed milk and infant products. Today, the company sells products as baby food, medical food, breakfast cereal, pet food, coffee tea, bottled water, frozen food, ice cream, confectionary. Today Twenty-Nine major brands of Nestle have annual sales of over $1.1 billion. We can date the origins back to the 1860s when in 1866 Charles (US counsel in Switzerland) and George Page, two brothers from the USA established the Anglo-Swiss Condensed Milk Company in Cham, Switzerland. Around the same time in 1867, Henri Nestle in Vevey developed baby food based on milk. He later helped Daniel Peter in solving the problem of water from the milk chocolate he was trying to create and in 1879 they merged. Following that in 1877 Anglo-Swiss came with their milk-based baby foods and the following year saw Nestle company adding condensed milk to their product line. Thus, marketing them direct competitor (Nestle, 2013). Finally, in 1905 the two companies merged and carried the name Nestle and Anglo-Swiss until 1947 when they took on the name Nestle Alimentana SA after acquiring Fabrique de Produits Maggi SA (Founded 1884) and the holding company Alimentana SA. However, the current name Nestle was adopted in 1977. Nestl's main development model is that they acquire companies to expand their reach, but that model has its own risks involved. Nestle constantly works on improving its current product line, at the same time working on the development of new and improved products keeping in mind the global customer demands. Nestle Australia faces major competition from homegrown brands of Woolworths and Coles (Sa Vinhas and Heide, 2014). Marketing Environment Analysis The internal or microenvironment of Nestle shows us the internal strength, weakness, opportunities, and threat to the organization and SWOT analysis throw some light on those factors. STRENGTH WEAKNESS Worlds leading food and beverage company Diverse product range Research Development Corporate social responsibility Well established brands Inconsistent quality Negative publicity High cost of advertising OPPORTUNITIES THREATS Demand for healthier food Looking for new channels Increase in spending power Looking at new joint ventures Investing more in research and development Home grown brands Food contamination Cost wars Increasing price of raw materials Strength World's Leading Food and Beverage Company: Being a global leader and a company with worldwide hold Nestle has one of the widest product portfolios of food and beverages which is harder for a lot of other competitors to compete with. Diverse Product range: Having a global reach and hold allows Nestle to cater to the buyer's requirement varying from region to region or demographically. This helps in further enhancing the company's image and creates a steady and growing customer base (Moura et al., 2015). Research Development: With the resources and reach Nestle management strong focus on researching and developing new products as per the market requirement, year after year. In 2015 they spent nearly $2 billion on research and development (Ltkenhaus and de Freitas, 2016). Corporate Social Responsibilities: Not only does nestle focus on its products and profits but it also actively works towards the betterment of the society it operates in. They also look for ways to improve how the products are made to ensure less wastage (Hunt, 2014). Well Established Brands: Nestle owns some of the world's most renowned, trusted and widely accepted brands which ensure that the company has edge over most of the competitors (OLeary and Spangler, 2016). Weakness Inconsistent quality: Time and again nestle has failed to provide a uniform quality of its products in and out of Australia. There have been a lot of recalls throughout the product line (Patrizia and Gianluca, 2013). Negative publicity: Due to the recalls and the past negativity regarding the baby milk scandal nestle has its own share of negative relations with a large customer base, even till date. High advertisement cost: Nestle goes to great length in terms of advertising to ensure public awareness about its products and what it is doing. This does help the company and at the same time advertising being necessary, it does incur high costs on the company. Opportunities Demand for healthier foods: Nestle already working in the health food sector can expand further as now a day's every second individual is changing the food habits and making sure they eat healthy. Looking for new channels: E-commerce being global phenomena can open new ways for nestle to reach faster and at the same time keeping the cost less than the traditional means. Increase in spending power: With growing purchasing power of the individuals and even youngsters company has the opportunity to cater to a wide array of customers than it could a few years back. Looking at new joint ventures: Nestle can further strengthen its reach by forming new joint ventures with other chain stores than it already has to ensure that no stone is left unturned. Invest more in research and development: Nestle spends only 1.5-2% of its total sales on research and development. In order to gain an edge over the competition and new emerging players, it can increase the investment to ensure ahead in the industry. Threats Homegrown brand: Chains such as Woolworths, Aldi and Coles are increasing and pushing their own brands into the market creating a challenge for nestle in the market. Food contamination: Despite being global brands with quality checks, every now and then nestle does come up with issues relating to food contamination. This ends up hurting the trust of the customers and the brand image of the company (Prince, 2015). Cost wars: The new and emerging local suppliers are fighting cost wars with major players like Nestle and today when prices greatly affect the purchasing decision of the customer. This forces the company to cut down the prices or face the risk of being out of the game in a longer run (Saluja and Mahajan, 2017). Increasing price of the raw materials: The prices of the raw materials used to produce the products have been rising steadily and thus companies pay a large amount to source these products from the producers. External Analysis The external marketing environment for nestle Australia can broadly be classified into four parts. Political Environment Economic Environment Social Environment Technological Environment POLITICAL ENVIRONMENT: The various factors under this would be various employment laws, government regulations for foreign companies, tax on raw materials imported, etc. Bringing in a new product would not be so tough in Australia due to the political stability. However, in recent times we have seen many changes in regulations regarding the food standards (Krafft et al., 2015). ECONOMIC ENVIRONMENT: With the increase in the buying power of the consumers it is becoming favorable for companies to sell their product. But the consumers have also become cost conscious and we have seen a change in the consumer budgets. Keeping in mind all these things nestle spends a considerable amount in redesigning and innovating new products for the Australian market (Peck et al., 2013). SOCIAL ENVIRONMENT: We have seen an increase in consumer's inclination towards eating healthy and thus increasing the requirement and demand for healthier food products. This provides nestle with new opportunity to diversify its line up but at the same time, the challenge arises of improving or managing the currently available products. Also, change in lifestyle, consumer behavior and the culture also needs to be taken into account (Crane et al., 2014). TECHNOLOGICAL ENVIRONMENT: The fast-growing and ever-changing technology do pose a lot of challenges from the competitors may it be in terms of customer approach, reaching out to the mass, advertising or even distribution. Also, nestle has suffered challenges with its quality control every now and then and the seal of guarantee initiative is an amazing way to which the company has tackled the situation (Dunning, 2014). Recommendation After thorough analysis and in-depth study of the Nestle products currently available in Australia and how the market is evolving, we would recommend a new beverage, an energy drink. The Australia energy drink market is worth $1.2 billion and increasing with V drink being the market leader and Redbull right behind it. Also, Coca-Cola Amatil has secured a 20-year contract for Monster energy drink. Studies show that the Australian energy drink market has been growing between 6 to 7 percent ever since 2010. Nestle however, is nowhere close to the major players as of now. The profit margins are higher in energy drinks as compared to carbonated soft drinks (Lusch and Vargo, 2014). Target Market The new energy drink will be focusing on youth and adults, both male and female consumers as they are the largest consumer of energy drinks globally and even in Australia. The estimated population of Australia is about 24,500,000+ with almost 89.01% of the population living in urban areas making it convenient for the companies to market and distribute their products to a large mass (Zeng, 2017). The youth and working-age population (15-64) is about 66.9% and our main target will be (15-54) 55.1% of that population. That does not mean that the remaining 11.8 % (55-64) would not be consuming the product but the major focus will be on the other 55.1%. New Product Description As discussed earlier that our new product will be an energy drink targeted at the youth and working class. Today energy drinks have been associated with various sports, adventures, day to day activities etc. This gives us a wide array of a consumer base to cover. The product will be named as FROOST. It will be a fruit-based natural energy drink and hence fruit and boost combine to form froost. Knowing that the trend today is shifting towards healthy eating and drinking habits we have decided to go with more natural and healthy form of energy drink rather than the conventional artificial ones. Initially, we will launch the drink with 4 flavors Grapefruit, kiwi, strawberry, blackberry and pomegranate. There will be one artificial energy drink and one sugar-free version. There will be various flavors and options available to choose from. The number one energy drink seller V drinks have just 1 natural energy drink and the rest are artificial and coffee based. This will give us an opportunity to attract those who are looking for healthier ways to keep themselves energized throughout the day. It is seen that there will be conventional energy drinks with and without sugar. Froost is a fruit-based energy drink with 4 natural flavors, grapefruit, kiwi strawberry, blackberry and pomegranate and two artificial ones. We will be launching one standard size for all the products i.e. 250 ml There are two pricing methods we can opt for, the cost-based pricing and going rate pricing. For the fruit energy drinks, we will be using that cost-based pricing. We will calculate the price by adding markup to the overall cost of the product. The other two energy drinks, however, will be on going rate price. After studying the current prices being offered by the competition we will try and keep it a bit lower than their prices in the initial stage so the more customers can be attracted (Qiao, 2017). Initially, we will be targeting the customers in the large urban areas. Nestle already has a well-established distribution channel that will play a crucial role in the placement of the products. We will ensure availability not only in hypermarkets like Woolworths, Coles, and Aldi but also in various supermarket chains like Seven Eleven. Various cafe chains and local outlets will also be our target as a lot of young people spend a significant amount of time there (Orel and Kara, 2014). Being an energy drink we will be ensuring to tie up and make available our energy drink at adventure sports events and other sports facilities in order to engage customer involvement at the very beginning (Porter et al., 2011). Having our target audience ranging from 15-54 we will be promoting the product in more than one manner ensuring engagement of all demographics of the population. In order to cater to the youth and young people (15-30), we will be coming up with sports events of our own or sponsored where we will be handing out free trial samples at the same time 5-10% discount on purchases made there (Payaud, 2014). For the working class population we will ensure that the newspapers, radio, and social networking sites are also covered emphasizing on the advantages of the drink and how it can help them in their day to day working and hectic lifestyle. There will be bundle packaging available for the entire week so that they can just shop once a week and have availability throughout. Conclusion Nestle being a global leader has the tools and resources it needs. In Australia, Nestle has been capturing more and more grounds as each year passes by. Sure there is some competition coming in from chain stores or local start-ups. However, Nestle has long been into acquisitions and mergers, so it should not be that big problem for them to acquire some new start-up they find to be beneficial for their business growth. They should, however, focus more on ensuring a steady quality delivery of their food and beverage products as in today's socially connected world a small mishap can lead to a great damage to the brand as a whole. They also need to keep in mind the changing trends regarding the consumer habits and start moving more towards healthier options of the current products that they have, before other companies make the big move. Past allegations have hurt Nestl's name a lot and so nestle Australia should ensure to actively take part and ensure that it fulfills its corporate social responsibility to strengthen the trust in the public. It should research and develop new manufacturing ways which do little or no harm to the natural resources and to the environment as a whole. The diversification into energy drinks as suggested in the report will help the company to cater the still untapped customer's segment which right now looks for other options. 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